Athens Reporter

Multi-Platinum country music artist Cole Swindell will be heading to Athens, Georgia on his 2025 Happy Hour Sad Tour. The event, produced by Pepper Entertainment, will be held at the Akins Ford Arena on Friday, September 19. Joining Swindell on this tour are special guests Priscilla Block and Logan Crosby.

Fans will have the chance to purchase tickets early during the "Down Home Crew Presale," starting Tuesday, April 8 at 10:00 a.m. For the public, tickets will be available on Friday, April 11, at 10:00 a.m. and can be bought online at AkinsFordArena.com.

Swindell’s tour is named after a song in his upcoming fifth studio album, Spanish Moss, slated for release on June 27. Spanish Moss also features his current single “Forever To Me,” which Swindell co-wrote as a tribute to his engagement and upcoming family milestones.

Pepper Entertainment, founded in July 2006 and with offices in Sioux Falls, Minneapolis, and Boise, ranks as a top promoter in the Midwest, recognized by industry outlets and nominated for multiple awards.

Akins Ford Arena, located in Athens, Georgia, is known for its significant contribution to the region’s economic and cultural life, hosting a variety of events. It is part of the Classic Center Authority and accommodates up to 8,500 attendees.

As Swindell prepares to release new music and hit the road with Block and Crosby, fans eagerly await the concert, which promises to be a memorable evening of country music.

About the artists, Priscilla Block is known for her blend of country pop and southern rock, often referred to as "the Block Party sound." Her music promotes themes of empowerment and self-love. Logan Crosby, meanwhile, offers a soulful take on storytelling in music, with roots connected to country legend Jason Aldean.

###